Results that fill
job calendars.
No impressions, no reach, no vanity metrics. Here’s what we delivered for real trades and service businesses — in leads, cost per acquisition, and booked jobs.
How we delivered results
for our clients.
Each engagement starts with understanding the business. Here’s what happened next.
3× ROAS — Meta Ads Account Rebuild for Service Business
A struggling Meta Ads account burning €2,000/month with no measurable return. We rebuilt targeting, creative, and tracking from the ground up — focused on local homeowner audiences.
The Problem
Client had been running Meta Ads for 6 months with an agency charging 20% of spend. No conversion tracking, broad audiences, and generic creative with no local targeting. ROAS was 0.8 — losing money every month.
What We Did
Rebuilt the Pixel and GA4 tracking from scratch. Narrowed to radius-targeted homeowner audiences. Produced new trade-specific creative briefs. Set up a proper remarketing funnel for people who visited but didn't enquire.
Results
ROAS improved from 0.8 to 3.2 within 60 days. Cost per lead dropped by 44%. Monthly revenue from ads tripled without increasing the ad budget.
↓58% CPL — Google Ads Takeover for Plumbing Company
A plumbing and heating company paying €120+ per lead from Google Ads. Budget burning on irrelevant keywords, zero negative keyword strategy.
The Problem
Google Ads account had 3 broad match campaigns with no negative keywords. Showing for irrelevant searches, no conversion tracking in place, and a homepage being used as a landing page.
What We Did
Rebuilt campaign structure around exact and phrase match. Added 200+ negative keywords. Built a dedicated landing page for each service area. Set up call tracking and GA4 form events.
Results
Cost per lead dropped from €120 to €50 within the first month. Lead volume increased by 80% on the same budget. Client expanded to a second city within 90 days.
Top 3 Organic Rankings — Local SEO from Zero
A home services firm completely invisible in local search. No technical SEO, no content strategy, not ranking for a single relevant keyword in their area.
The Problem
Site had duplicate title tags, missing meta descriptions, slow load times, and zero backlinks. No keyword targeting strategy. All traffic coming from direct and brand only.
What We Did
Full technical SEO audit and fixes. Rebuilt site architecture and internal linking. Created 12 targeted content pieces around commercial keywords. Built 30 relevant backlinks in 4 months.
Results
Now ranking top 3 for 8 core commercial keywords. Organic traffic up 4× in 4 months. First organic lead in month 2. Zero ad spend required for these rankings.
↓60% CPL — Landing Page + Meta Ads Overhaul
A wellness studio running Meta Ads to their homepage. High traffic, almost zero enquiries. The problem wasn’t the ads — it was where they were sending people.
The Problem
Meta Ads CTR was 4.2% — the ads were working. But the homepage had no clear CTA, too much text, no social proof above the fold, and a contact form buried in the footer.
What We Did
Built a dedicated landing page with a single CTA, social proof above the fold, and a 2-field form. Restructured the Meta Ads campaign to send all traffic to the new page. Set up Pixel lead events.
Results
Conversion rate went from 0.9% to 4.1% on the same ad traffic. CPL dropped from €85 to €34 in the first month. Studio now runs 3 locations.
Ready to fill your
job calendar?
Start with a free 20-minute call. We’ll show you what’s possible for your trade in your area — and be straight with you if the numbers don’t add up.